You (or your favorite employee) will learn how to:

• Create a social media publishing plan
• Dominate local search results with reviews
• Learn effective SEO strategies
• Find hidden ways to engage your audience
• Manage online communities and streamline posting
• Write better content than 95% of your competitors
• Make effective DIY promotional videos
• Run viral marketing campaigns

And much, much more!

Having no strategy—but still putting in work—is likely to be ineffective by a factor of 356% according to a recent study. Having limited or poor presence online means that you're competing for the bottom 8% of online business (after your competitors on Google's first page of results take the rest). Our goal is to coach you or one of your top employees to build a complete in-house digital marketing plan in 5 hours/week at a fraction of the cost of an outsourced agency (like us).

The Digital Marketing Coaching Program is intensely practical. A focused student can complete the course in an average of 5 hours/week. Here's a breakdown:

• Watch a video lesson (15–30 min)
• Do assignments for week's lesson (2 hours)
• Read/listen/watch resources (15–30 min)
• Review coach and peer feedback (15 min)
• One-on-one call with your coach (1 hour, 2x)
• Bi-weekly group sessions (1.5 hours, 3x)
• Meet with your manager to review progress (30 min)

Most companies are in "emergency mode" when it comes to digital marketing, and think that hiring a series of freelancers to make ads, videos, etc. might be enough. Like we said above, your effort has to be connected to a strategy—otherwise you're wasting money! Once you develop a rock-solid digital marketing program through our coaching program, you'll have what you need to explore the "fun" marketing options like video, podcasting, photo campaigns, viral marketing—but, we implore your, put in the work first! We know it seems counterintuitive when you want to "get to work", but no strategy is better than bad strategy.