Get big business marketing results on a small business budget.
Our Digital Marketing Coaching Program is the perfect compliment to your workweek, and should be done on-site during work hours.
6 exclusive hour-long video lectures
2 one-on-one coaching calls (VIP level)
Weekly reading, listening, and viewing
A strong learning community holds learners accountable, maximizes exposure to diverse points of view, and keeps you inspired!
3 bi-weekly group strategy charettes
24/7 online community learning forum
Modern Animal's "Digital Gurus To-Follow” list
In the words of legendary consultant Peter Drucker, "what gets measured, gets managed". We'll quantify your learning so you can succeed.
Weekly detailed progress reports
Our top 5 digital marketing management tools
One-on-one progress reports (VIP level)
If it's not going to be you, a receptionist or a talented new hire is typically well-suited for our Digital Marketing Coaching Program. The employee that you enroll in coaching may, in time, end up with a better understanding of your business operations than anyone except you—so keep that in mind!
You (or your favorite employee) will learn how to:
And much, much more!
Having no strategy—but still putting in work—is likely to be ineffective by a factor of 356% according to a recent study. Having limited or poor presence online means that you're competing for the bottom 8% of online business (after your competitors on Google's first page of results take the rest). Our goal is to coach you or one of your top employees to build a complete in-house digital marketing plan in 5 hours/week at a fraction of the cost of an outsourced agency (like us).
The Digital Marketing Coaching Program is intensely practical. A focused student can complete the course in an average of 5 hours/week. Here's a breakdown:
Most companies are in "emergency mode" when it comes to digital marketing, and think that hiring a series of freelancers to make ads, videos, etc. might be enough. Like we said above, your effort has to be connected to a strategy—otherwise you're wasting money! Once you develop a rock-solid digital marketing program through our coaching program, you'll have what you need to explore the "fun" marketing options like video, podcasting, photo campaigns, viral marketing—but, we implore your, put in the work first! We know it seems counterintuitive when you want to "get to work", but no strategy is better than bad strategy.
Our coaching program will turn you* into a digital marketing guru.
Set the tone, build trust with your audience and create awareness.
Demonstrate genuine authority by creating great digital content.
Climb high in search results and make your website work for you.
Use digital storytelling to join the conversation and get noticed.
Create content—on a small budget—that gets shared and reshared!
Inspire and empower your online community to do your marketing for you.
*Or your favorite employee
Never miss another opportunity online!
revenue per $1 spent for a coordinated Google AdWords campaign
Source: Google Economic Impact Report
Jordan Gallant is VP of Marketing at Modern Animal. Jordan's work has received honors from the American Advertising Federation and the Detroit AdCraft Foundation. She has excelled in advertising competitions across the country, and published a thesis on the impact of social media marketing for nonprofit organizations.
First 10 registrations for January 15th start date get 15% off!
Self-guided program plus access to advanced templates and tools
6-week training
Group charettes, online community learning and all materials
6-week training
Two private coaching calls, plus group coaching and all materials
6-week training
Over 6-weeks, we'll help you develop a complete digital marketing plan. Comparable agency-managed digital marketing packages start at $5,000/month. If you're not 100% satisfied we'll give you a full refund!