Our approach

Modern Animal mapped the user journey for the event, from hearing about it, to liking the Facebook page, to taking one of three actions—sponsor the event, gift an item, or purchase a ticket—on the way to actually attending the Habi Hour event. User Journey Mapping is an early-stage design tool that we apply to many of our projects, and that allows us to gain unique insight into the behavior of our customers.

Our client requested we update the Habi Hour brand to convey the spirit of the upcoming party–inviting, playful, and entertaining. To that end, we refreshed the logo from the previous year, incorporating a Mardi Gras theme. This kept the brand recognizable, but upgraded.

Once our customer journey was mapped out, we were able to map marketing methods and channels onto that blueprint. Modern Animal made recommendations, and to manage this project, we created an in-depth timeline for all communications activities. This included a complex mix of print materials, social media efforts, the website launch, press opportunities, e-newsletters, and ticket sales.

Next, we designed save-the-date cards, sponsorship forms, auction item donation forms, and social media imagery, with our new colorful branding. These materials helped us generate the inital excitement and support from local businesses that was needed.

The centerpiece of the project was a one-page website, habihour.org. We built this custom event website from the ground-up. By putting all of the Habi Hour information in one place, we made it easier for local businesses to get information, and contribute financially. The design of the site showcases a clean, responsive layout and flat design.