ADVANCED MANUFACTURER BRAND IDENTITY, WEBSITE, AND RECRUITING CAMPAIGN

MITSUBISHI MATERIALS CORPORATION USA (RFM INCORPORATED)

A reboot to drive cultural change and improve recruitment.

project results

 

 500%

increase in annual leads for qualified new manufacturing employee hires

2.5X

increase in employee satisfaction 1 year after cultural initiatives

 

Mitsubishi Materials Corporation engaged Modern Animal to revitalize the brand of their top US manufacturer, RFM Incorporated, specializing in indexable carbide cutting tools. Our primary objective was to boost recruitment of skilled machinists nationwide. Additionally, RFM aimed to foster an internal cultural transformation in preparation for their 40th anniversary and ISO 9000 certification. Modern Animal delivered a comprehensive brand overhaul, including a new mission statement, strategic objectives, vision, and values. We launched a recruitment-focused website and executed a high-impact social media marketing campaign, setting RFM on a path to long-term success.

 

services

brand identity design
web design and development
strategic marketing

 

web design and development

 
 
 
 

BRAND IDENTITY DESIGN

LOGOS, COLOR PALETTE, AND BRAND COLLATERAL

 
 

CULTURAL COLLATERAL

 
 

strategic marketing

 

LET’S build something beautiful.

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