Choose App Copyediting for English Language Launch

Choose is a new app out of France that’s aiming to revolutionize the online shopping experience. The Choose team asked Modern Animal to help edit the English version of the app.

Modern Animal did a screen-by-screen gap analysis and set priorities for editing. Using Dropbox Paper, Dropbox’s new presentation tool, we created an interactive master list of screenshots. This made it easy for us to collaborate with the Choose developers and to make our suggestions.

Through this approach, we were able to help streamline the narrative a bit and naturalize the language. We played a double role as translators, editors and language instructors. We really liked using Dropbox Paper for this, and plan to continue using it for copywriting and copyediting on future projects.

We remain on call for Choose for future updates. You can check Choose out on the Apple Store.

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