Ann Arbor Yin Style Bagua (A2YSB) is a branch of Yin Style Baguazhang International dedicated to educating and practicing the Chinese martial art of Yin Style Baguazhang. A2YSB needed Modern Animal’s help to promote their fall 2014 intensive with master teacher, He Jinbao.
Modern Animal worked with the members of both the local and international organization to identify needs and goals, and to develop messaging.
The final result was a single-page website featuring a promotional video and a clear call to action.
We also refreshed the Ann Arbor Yin Style Bagua logo, redesigned the layout of their social media accounts, and managed word-of-mouth promotion via social media in the months leading up to the training.
During this period, we introduced the #YinStyleBitter hashtag to increase engagement and encourage the YSB community to share practice stories.
- The 6-day intensive drew 15 fully-enrolled participants
- Ann Arbor Yin Style Bagua grossed $7500
- The Facebook page gained 206 likes from core demographic