Our Influences

We come from a long line of design thinkers, marketers, creatives, and adventurers. And we wouldn’t be who we are without them. Over the years, we have mentored, apprenticed, studied under, and learned from some of the best in the field, and their work informs our work to a large extent. By getting to know them, you’ll be getting to know us.


SethSeth Godin

Seth Godin adopted the term “tribes” to refer to “groups of people, large or small, who are connected to one another, a leader and an idea.” The natural human instinct to form tribes, combined with the multiplying force of the internet, has resulted in a cultural and economic sea change. As existing tribes grow, they need passionate leaders. Seth taught our leaders how to excel in this new terrain with grace and panache.

Tim Brown

Tim Brown is the CEO of the design firm IDEO and wrote the book Tim Brownon design thinking. No, literally. Tim’s book “Change by Design” was co-founder Nathan Meffert’s bible as a design manager in the manufacturing industry. Tim Brown taught Nate that he could apply a design framework to anything—a wellness plan, brand identity, employee recruitment and onboarding, or a quality control system—to get sustainable and far-reaching results. Today, Tim’s work forms the basis of the Modern Animal discovery, strategy, activation, and ignition process.

John WoodJohn Wood

John Wood is a former Microsoft executive, turned social activist. He is the Founder of Room to Read, a global non-profit organization focused on education, literacy, and gender equality. John brought lessons from the corporate world to the non-profit sector. As a result, Room to Read has created over 12,500 libraries, donated and published 10 million books, built over 1,500 schools, and given 13,500 girls scholarships. John inspired our founders to create a mission-centric business dedicated to helping social and creative organizations change the world.

BreneBrené Brown

Brené Brown is a research professor at the University of Houston Graduate College of Social Work. She has spent the past fourteen years becoming an expert on courage, vulnerability, shame, and empathy. Brené’s research on courage and vulnerability forms the center of our open-hearted cultural values.

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