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Ballerina Project

5 Design Lessons from a Shoe Repair Sign

On a recent field trip to DIYpsi, the Modern Animal team explored downtown Ypsilanti. We came across a clever, historic sign that advertised a shoe repair shop. This sign has endured years of extreme Michigan winters and still remains intact. I’ve been fascinated with vintage signs like this one ever since I was a child and my […]

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The Hard Work of Seeing Things Differently

The hardest work in good design is emotional. We sit down to solve a problem together and quickly realize that each member of our team sees it differently. But what initially looks like a potential source of conflict doesn’t have to be a conflict at all. A good designer knows that this is not about my ideas […]